Redesigning navigation for Stocks, Insurance, and Mutual Funds successfully transformed Wealthy into a cohesive super app, leading to a 23% increase in the average session rate.

1. Problem

Wealthy is a super app that enables users to track and invest in the stock market, mutual funds, and insurance. However, the app’s existing design features a dual-app concept where users switch between the "Wealth" and "Broking" sides of the app using a toggle button in the bottom navigation bar.

This setup created several challenges:

• Reduced Product Discoverability: The separation between Wealth and Broking functions hampers product visibility, undermining the app’s super app positioning.
• Dynamic Navigation Bar: The bottom navigation bar changes dynamically between broking and wealth options, leading to inconsistent user experiences.
• Fragmented User Journey: Clicking on the BROKING or WEALTH CTA redirects users to distinct pages that appear like entirely different apps, causing confusion and disrupting navigation.

2. The Journey

We embarked on an extensive journey to solve the dual-app navigation problem. After several brainstorming sessions and iterations, we narrowed down our options to two final UX concepts. These concepts aimed to address discoverability, usability, and alignment with user needs while balancing the priorities of different user groups.

Concept A: Top Navigation Bar with Correlated Bottom Navigation Bar (similar to Angel One)

A.1 Structure:

• Top navigation bar: Stocks, Mutual Funds, Insurance.
• Bottom navigation bar: Explore, Portfolio, More.

A.2 Interaction:

• The buttons on the top and bottom navigation bars are correlated. For example, selecting "Stocks" in the top navigation bar would display separate pages for Stocks Explore, Stocks Portfolio, and Stocks More.
• This dynamic bottom navigation bar adjusts based on the selected product category.

A.4 Pros:

• Familiar interaction pattern, similar to Angel One's platform.
• Highly effective for avid broking users who prioritize quick access to specific actions.

A.4 Cons:

• Discoverability issues persisted, as the dynamic nature of the bottom navigation could confuse new or less experienced users.